P1racenews AI automatic summary:
After a 28 percent television viewer increase for the debut of IMSA’s new Grand Touring Prototype class in the 2023 Rolex 24 at Daytona, the ratings for the 2024 edition slipped some, despite…
In the 2023 Rolex 24 at Daytona, the new Grand Touring Prototype class saw a 28 percent increase in television viewership, but ratings slipped in 2024 despite an exciting finish. Streaming viewers on Peacock were up 108 percent from the previous year, and international viewership on IMSA.tv increased by 42 percent. IMSA president John Doonan noted that the WeatherTech SportsCar Championship’s reach is expanding, with 148 countries and 584 million households reached by international linear television. The hybrid-electrified GTP class’s competitiveness, combined with growing car counts and competition in other classes, contributed to the championship’s success. While live event viewing numbers are important, IMSA’s social media reach has also grown significantly, with engaging video content keeping fans connected between races. The renewal of the “Win the Weekend” video series, focusing on GTD PRO and GTD classes in 2024, indicates IMSA’s commitment to providing more content and keeping fans excited about the sport.
